On Web Marketing and Teaching it

Why Online Marketing is Too Expensive

An Ugly Infographic on Web Advertising: With Great Power Comes Great Complexity

Darwinian vs Creationist Marketing

Teaching Web Marketing

Every year for four years, I trained around 20 students for the Google Online Marketing Challenge, an annual global student competition hosted by Google. In each of those four years, at least one of the team I trained got a top ranking.

How to win the GOMC: Secret Sauce Revealed!

Using Experiential Learning and The Flipped Classroom for GOMC Training

How my students got a top spot in the2011Google Online Marketing Challenge

I also did a study on what and how to teach pay-per-click advertising. Here are my conclusions:

Synthesis: The Gap between Skills and Training in PPC

10 Tools for More Empathic and Strategic #PPC

I interviewed PPC pros for this study. Here are my notes from those interviews:

• Interview with John Crestani
• Interview with Jeff Ferguson
• Interview with Rene Olaño
• Interview with Brent Gaynor
• Interview with Jason Lancaster
• Interview with Mannix Pabalan
• Interview with JP Bisson
• Interview with Juanito “Cell” Jacela
• Interview with Pablo Kunert
• Interview with Soso Sazesh
• Interview with Hans Koch